Mobile Apps Party logo

a celebration of all things apps at MWC

The Mobile Apps Party at Mobile World Congress 2016 was an all-out celebration of all things apps, welcoming mobile industry leaders for a night of drinks, food, networking, performances, and fun in Barcelona at the W Hotel.

This was the Alliance's second annual Mobile Apps Party at MWC, and we were thrilled to welcome 1,200 guests throughout the night.

Huge props to our partners who made it happen: AppLift, Amazon, Ericsson, Intel, Meme Global, and Chocolate by Vdopia. We can't wait for next year!

Want to attend the Mobile Apps Party at Mobile World Congress 2017? Submit your details below to be notified when registration opens!

2016 Party photos

sponsor next year!

Reach thousands of mobile industry influencers at MWC 2017! Join us for the 2017 Mobile Apps Party.

Contact us today, sponsorships are filling up already:

Chelsea Andrews
Sr. Director of Marketing & Events

Beverley Eve
Director of Membership & Marketing, EMEA


2016 party Hosts:

Highlights from 2015 Mobile Apps Party

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2016 HOSTS:


Tuesday, 23 February 2016 | 8:00PM - 1:00AM


W Hotel, Barcelona | Plaça de la Rosa dels Vents, 1, 08039 Barcelona, Spain

Contact Information


Don't forget to check out the Mobile Marketing Party!


Thanks to THE 2016 PARTY Hosts

Applift is a mobile app marketing platform that empowers mobile app advertisers to acquire and re-engage quality users at scale. AppLift’s programmatic media buying platform DataLift leverages first- and third-party data to optimize media buys across all stages of the conversion funnel and, through its proprietary LTV optimization technology, enables ROI-maximized user acquisition. Learn more:

First ever mobile video-only programmatic platform built from the ground up for advertising on mobile web and apps. Powered by Vdopia’s patent pending .VDO technology, ‘Chocolate’ is designed for brand marketers and demand partners who want a highly functional marketplace platform that offers top quality mobile video inventory at significant scale with complete transparency. Learn more:

Meme Global is passionate about its work and strives to help its customers succeed. Meme is a full solution for createive and media agencies that plan and execute campaigns worldwide. Meme believes that the future of advertising is in video, and they work to help you monetize this trend. Learn more:

Intel designs and builds the essential technologies that serve as the foundation for the world’s computing devices. The Intel® Developer Zone is a global site designed to engage the software community with insights, information, expertise, and tools to help drive innovation and success among developers who work in the Intel software environment. Learn more:

Ericsson is the world’s leading provider of technology and services to telecom operators. Their services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the communications industry and other sectors to do better business, increase efficiency, improve their user’s experience and capture new opportunities. Learn more:

The Amazon Appstore allows developers to distribute and sell their Android and HTML5 web apps to millions of customers in 236 countries and territories around the world through the Amazon device ecosystem and the Amazon Underground app. The Amazon Mobile App SDK gives developers access to a range of APIs and services to earn more revenue, engage audiences, and manage apps. Learn more: