Flurry is an industry-leading mobile analytics, monetization and advertising platform. With Flurry, developers and marketers can analyze user interactions with mobile applications and advertise in-apps. Flurry supports nearly 250,000 developers, reaching more than 940,000 apps across more than 2.1 billion devices, with 10 billion sessions every day. Flurry was acquired by Yahoo! in July 2014.


Applift is a mobile app marketing platform that empowers mobile app advertisers to acquire and re-engage quality users at scale. AppLift’s programmatic media buying platform DataLift leverages first and third party data to optimize media buys across all stages of the conversion funnel and, through its proprietary LTV optimization technology, enables ROI-maximized user acquisition.


Smaato is the leading global real-time advertising platform for mobile publishers and app developers. Smaato runs the largest independent mobile ad exchange and has been pioneering innovative, mobile-first solutions for publishers since 2005. Smaato’s SPX is a global, intelligent and free to use self-service platform & ad server that brings native, video and real-time advertising to over 90,000 mobile app developers. The company’s worldwide reach and network of demand partners provides a massive variety of advertisers with one single integration. Smaato manages up to 10 billion ads every day around the world, across over 1 billion mobile users each month.


Apptentive’s mobile customer experience software helps companies listen to, engage with, and retain their customers. The product empowers companies to build brands customers love by understanding their behavior and expectations through intelligently timed surveys, messages, and prompts. Integrated into thousands of mobile apps, Apptentive helps companies proactively engage customer segments, track customer sentiment, boost app ratings, drive downloads, and earn loyalty. The company powers millions of customer interactions every month for companies including eBay, Intercontinental Hotels Group, Microsoft, Nordstrom, Philips, and Viacom.